Google focuses on SMEs for growth

Google ad words during online searches of customer helped stem cell banking firm Life cell to convert  65 %  of leads to appointments using the internet .But not many small and medium enterprises (SMEs)seem to recognize the  power of internet .To bridge this gap ,Google is announced its mission todigitize  India by scaling up pro-SMEs initiatives including launch of mobile apps to help them with potential customer online.

Majority of small and medium businesses in India have ignore the potential of internet to grow and

The challenge has been lack of awareness on its benefits and the know –how required to succeed

Google invest in extending deeper support service through local partner network and local language

 Call centers.

Google India also announced the launch of Google SME heroes initiative along with CII ,to showcase and Celebrate local small business that has embraced the internet for their growth to inspire smaller firms.

The national campaign will shortlist five finalist in each major city of India who will then be invited to the national  capital for mega SME event where four regional and national winner will be announced.