1. What is SEO?
Search engine optimization (SEO) is the process
of changing the position of a website or a web page in a search engine's
search results (Organic or Natural results).
(or)
SEO
stands for search engine optimization and is a part of internet
marketing. SEO is a method by which the visibility of a website or a web
page is increased on search engine.
Google, yahoo, bing
2. Types of SEO
Two Types of SEO are
On Page Optimization
Off Page Optimization
3. SEO Techniques
Two SEO Techniques are
White Hat SEO
Black Hat SEO ( Negative SEO )
4. What is On Page Optimization?
On-page
optimization is one of the types of SEO that refers to factor that
gives outcome to website or web page ranking on SERP ( Search Engine
Results Page ). On-Page Optimization means controlling webpage by you or
by your page coding.
Some of the examples are HTML Code, Meta
Tags like Meta Title, Description, Content Quality, Keyword Density,
Outbound Links, Image Alt tag etc.
5. What is Off Page Optimization?
Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples
of Off-page optimization Link building, Blog posting, Image Sharing,
Document Sharing, Video Sharing, Info graphics submission, Increasing
Page Rank and Page Authority, Article submission, Getting high quality
links from relevant sites etc.
6. What is Page Rank or PR?
Page
Rank is a rank that has been provided by Google for each and every
Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by
an Algorithm used by Google Web Search Engine. PR of a web page is based
on the number of backlinks that received from other high PR webpage.
7. What is a Backlink?
Backlink
means incoming links to a website or webpage. Inbound links are always
better than outbound links. Those links are also known as incoming
links, inlinks, inward links etc. Getting backlinks from high PR and
relevant site is always good. Inlinks from .org, .edu sites would
increase your website or webpage ranking on SERP. Do-follow links are
better than No-follow links.
8. What are out bound Links?
An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.
9. What is a keyword?
Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.
10. What is Keyword Density?
Keyword
density is the percentage density of a keyword or phrase available on a
webpage compared to the total number of words on the page. It is one of
the important ranking factors for search engines to display a webpage
on the SERP. Providing junk keywords on a page would decrease the
ranking of a webpage.
11. What is Anchor Text?
Anchor text
is a clickable hyperlink that is also known as link text, link label
and link title. The keyword contained in the anchor text would increase
the ranking of a webpage that receives the incoming link.
12. What are organic results?
The page views come directly through SERP and not through any Off Page Optimization is known as organic results.
13. What is Googlebot?
Googlebot
is the search bot software used by Google to index a webpage. Crawling,
Caching and indexing of a webpage happen through this Googlebot by
collecting details from that webpage.
14. What are Meta Tags?
There
are several Meta tags used in HTML but the top four tags that are used
for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.
15. What is Meta Title?
Title
is the most important factors for a good SEO of a webpage. These tags
should be located within head section. These tags should tell some
useful information about that page. A good title tag should contain 60
characters. These titles would appear on the SERP for your website along
with the Meta description of that page. Google won't penalize your page
if it contains title with more than 60 characters and it skips the
remaining characters. If a web page doesn't contain title tag means
Google would select the H1 tag as title or it will provide the title by
its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.
16. What is Meta Description?
A
description tag should describe a webpage and it should contain
keywords but don't stuff all the keywords. Meaningless description would
affect your webpage. A description tag should contain 150 – 160
characters. If you provide meaningless or empty description, Google
would take the description from the content available in that page.
17. What are Meta Keywords?
In
early days Meta keywords are the least important tag for Search engine
like Google. But it is an easy way to tell our important keywords to
search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.
18. What is White Hat Seo?
White
Hat SEO is one of the SEO techniques that a Search engine always likes.
Usage of SEO techniques, tricks and tactics by following search engine
rules and regulations, algorithm and policies are known as White Hat
SEO.
19. What is Black Hat Seo?
Black Hat SEO or Negative
SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by
not following policies and regulations of search engine is called as
black hat seo. Some of the black hat seo techniques are
Providing Low Quality content or duplicate content on the page
Getting backlinks from spammed or adult sites.
Giving keyword stuffed content on the page with background color
Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
Cloaking
Google Bowling etc
20. On Page SEO Step 2 – Keyword in the URL
On
Page SEO and to rank for your keyword when you are blogging and using
your name in the domain name. I’m going to show you how it applies to
your domain with your name in it. Remember to always put the keyword in
the URL
For example: Use www.yourname.com/keyword insteadof www.yourname.com/2010/10/?p=210392.html
21. Difference between keyword & keyword phrase?
The
keyword term is basically concerned with a one-word term, on the other
hand a keyword phrase considered as employment of two or more
word-combinations. Therefore, it is very confounded to get high ranking
in account of one-word keyword term until the one-word keyword has
little online competition. Therefore, this practice is not encouraged to
employ. In order to drive more traffic and top ranking in SERP it is
recommended to employ keyword phrase.
22. What is the difference between search engine marketing and Internet marketing?
Search
Engine Marketing is specific to marketing your brand/service/products
through search engines. It can be in the form of organic search results
where landing pages are aimed for higher ranking, or in paid search
results, where ads are aimed to display at maximum exposure for targeted
keywords at minimal cost possible.
Internet marketing covers a
broader range of channels. It includes search engine marketing, email
marketing / EDM, social media, and so on.
23. How will you solve canonicalization issue or what is .htacess file?
.htacess
file is used to solve the canonicalization issue of a website. It may
happen that the home page of the site may take several urls like
http://www.seocutts.com/orhttp://www.seocutts.com/index.html or http://seocutts.com/ .
The
search engines might treat these url as different and may divide the
link juice gained by having various backlinks made with any of these 3
urls. The link juice gets divided between these three urls equally.
.htacess file is created to have a single url of the home page so that
the link juice is passed onto single url.
24. What is the difference between white hat and black hat?
White
hat is what the search engines have stated as being within their
guidelines for search engine optimization. Black hat is generally
unethical tactics to have a page rank. It usually doesn't work for long
and can get you penalized.
25. What is your favorite SEO website/blog, and why?
This
is an open ended question. There were some that I were looking for but I
was also hoping soemone would tell me a few that I didn't know about.
SeoMoz,
Analytics.Blogspot.com,
GoogleWebMasterCentral.Blogspot.com,
InsideSearch.Blogspot.com and
Search Engine Roundtable are a few good ones. There are actually a lot more.
26. What is on page and off page seo?
On
page SEO are the things you can do within the website you own in order
to help it rank for the keywords and phrases that you would like it to.
Off page SEO are the things that you can do on other web sites towards
those same goals.
27. What is the best way to maximize the frequency of crawling of your website by search engines?
Frequently adding new, original and quality content on the website.
28.
I noticed that you don’t do a 301 redirect on your site from the
non-www to the www version, Matt. Why not? Are you stupid in the head?
Actually,
it’s on purpose. I noticed that several months ago but decided not to
change it on my end or ask anyone at Google to fix it. I may add a 301
eventually, but for now it’s a helpful test case.
29. What is the difference between Indexing and Crawling?
1) When the Search Engines come to your website and read the data or find the data, this process is called crawling.
2)
Whenever Search Engines come to your website, whichever page they
crawl, they take a copy of that page with them and save it on their
server. This process is done by the search engine is called Indexing
30. Is there a way we can tell Google that a particular webpage contains the Adult content?
Yes, we can do it by adding one of these two meta tags to that webpage
<meta name="rating" content="adult" /> OR
<meta name="rating" content="RTA-5042-1996-1400-1577-RTA" />
31. What is Pagination in SEO?
Pagination
is the practice of dividing a piece of content into different pages
while at the same time allowing Google to better understand the
important pages to be indexed. Read the Google's advice on using the
pagination.
32. What are top SEO ranking factors?
Quality
of content on the webpage, quality and quantity of backlinks to the
webpage, anchor text used in the backlinks, domain authority, social
sharing metrics and some other traffic metrics like page CTR, bounce
rate and average time on the webpage.
33. Google’s Quality Score and what role does it play in ranking?
While
I do not expect Google’s textbook answer,, I am hoping the candidate
understands the basic concept behind QS (clickthrough rate + other
factors) and that QS is part of the Ad Rank formula where:
Ad Rank = CPC bid X Quality Score.
Their ability to explain Quality Score and Ad Rank to me in plain English is something I pay very close attention to.
Quality
Score for Google and the search network is a dynamic metric assigned to
each of your keywords. It’s calculated using a variety of factors and
measures how relevant your keyword is to your ad group and to a user’s
search query. The higher a keyword’s Quality Score, the lower its
cost-per-clicks (CPCs) and the better its ad position.
34. How to achieve good CTR in PPC?
Here are few things that need to be kept in mind for CTR
■Target your ads to right audience
■Select correct keyword matching
■See that you target your ads by location and language
■Create different Ad Groups for different search phrases/keywords
■Calculate how much you can afford for the day
■test your ads on daily basis, change if you don`t get any response from users
■Give google users a good reason to click your ad
35. What is pay per click? Which internet marketing model does it follow?
‘Pay
per click’ , also known as ‘cost per click’ is a form of internet
advertising which is used for directing traffic to websites. In this
advertisers pay the site owners or publishers for the ads being viewed
or click. Pay per click introduces a simple strategy of marketing in
which an advertiser pays the website for publishing his advertisement
and getting people to view it by clicking it, the more the views are for
the advertisement, better is the revenue generated by the website from
advertisement. Generally ‘pay per click’ is used by advertisers on
keyword phrases relevant to their target markets. Content sites
generally charge a fixed amount per click rather than using a bidding
system. ‘Pay per click’ advertisements are commonly displayed on
websites and search engine results.‘Pay per click’ is an approach that
differs from the ‘pay per impression’ methods used in television and
newspaper advertising.
36. Where do you put your robots.txt?
a) Search for it in Google
b) In Webmaster Tools
c) The root directory of your domain or subdomain(s)
d) In the folder you want to disallow
37. Your site is flagged as having malware, but you can’t find the malware. What do you do?
a) Submit a reconsideration request
b) Post in the Google Webmaster Help Forum to ask for help
c) Tweet a complaint to @google
d) Abandon your domain name and start over again
38. “Unreachable robots.txt” in Webmaster Tools crawl errors means
a) You don’t have a robots.txt file
b) We couldn’t reach the robots.txt file on your server
c) Your robots.txt file disallows access to your robots.txt file
d) Your robots.txt file requires a password
39.
You would like your site to be found for some keywords related to your
content which are only found in images on the page. How do you do this?
a) Place the keywords in an image on the website
b) Use the “keywords” meta tag
c) Use the “description” meta tag
d) Use the “alt” attribute or include the keywords in your text
e) Place them in tiny text in the footer
40. All major search engines are case sensitive.
a.True
b.False
41. Which of the following file is created to give instructions to SE bots?
a. Index.html
b. Spiders.txt
c. sitemap.xml
d. Robots.txt
e. Searchbot.xml
42. What is the difference between 301 redirect & 302 redirect ?
The
difference between a 301 and a 302 is that a 301 status code means that
a page has permanently moved to a new location, while a 302 status code
means that a page has temporarily moved to a new location.
_______________________________________________________________________________
If you have little bit of experience, here are the frequently asked questions for you:
1. What was your exact job profile in your previous company?
Provide
a suitable explanation about your job profile which would include your
job responsibilities and the amount of work you have handled so far.
2. How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.
3. How will you check the number of backlinks of your competitors site?
With
the help of the link operator on Google and by using various external
tools like Alexa, Backlink Watch , Open Site Explorer,Backlink finder
etc.
4. What is the difference between Spiders, Robots and Crawlers?
A
spider, also known as a robot or a crawler, is a program that follows,
or "crawls", links throughout the Internet, grabbing content from sites
and adding it to search engine indexes.
5. What is the difference between SEO and SEM?
SEO
stands for Search Engine Optimization while SEM stands for Search
Engine Marketing. SEO provides organic traffic to a website with the
help of search engines while SEM involves the use of Google adwords and
other paid channels of advertising.
6. Why does Google rank Wikipedia for so many topics?
Wikipedia
is an established authority! As such, it is referenced by huge numbers
of other documents with relevant text associated with links back to
Wikipedia.
See more at: http://searchenginedailynews.blogspot.in/2013/11/top-seo-interview-questions-and-answers.html
